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  • Essie on 2017-Feb-08 03:25:51 Essie said

    Hi Brian,Thanks for the comments. I agree that negatives are so important to save money and also an important process to improve CTR. I love to use the negative keyword tool to proactively identify and add negative keywords to client accounts. The keyword tool is also an excellent resource to check the quality of your landing pages. Just input the destination URL of a landing page into the website section of the tool and see what Google takes away from your landing pages. It is interesting to see if the keywords Go28le&#go17;s tool picks up align with the keywords in the adgroups.Take Care,Kim

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